Author: Sumit Ranjan

Promotions, like other investments, fundamentally work by earning revenue in exchange for a smaller investment. It is important to evaluate the impact of sales promotions on profit because it is possible for promotions to lead to higher sales but lower profits. Only 30 out of 45 promotions reported as successes are actually successful, while 19 […]

Use Case: Sales prediction based on money spent on different marketing platforms like Television, Radio, and Newspaper. We are going to explain the above use case using components of Machine Learning decision-making building blocks are as follows: 1. Understanding the data: In this step we are going to perform the following steps: Finalize the independent and dependent […]